David, Fred R.

Strategic management concepts & cases Fred R. David -- Upper Saddle River, N.J. Prentice Hall 1999

xxxii, 525 p. ill. (some col.), col. maps 26 cm

ISBN:  0130807850

Includes bibliographical references and indexes. 

1. Strategic planning.  2. Strategic planningCase studies. 

HD30.28 .D385 1999