Ulrich, Karl&nbsp;T. and Steven&nbsp;D. Eppinger. <em>Product design and development</em>. Machine generated contents note: Chapter 1 Introduction Chapter 2  Development Processes and Organizations Chapter 3 Opportunity Identification  Chapter 4 Product Planning Chapter 5 Identifying Customer Needs Chapter 6  Product Specifications Chapter 7 C. 5th ed edition. New York: McGraw-Hill, 2012.