Winning at new products / Robert G. Cooper.


Winning at new products / Robert G. Cooper.

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Parallel Title
Author Cooper, Robert G.(Robert Gravlin),1943-.
ISBN 1850917698
ISSN
Call Number HD69 N4C658 1988
Publication London
Publisher Kogan Page
Year 1988.
Physical Description 269 pill.23 cm.
Subject Creative ability in business.
New business enterprises.
New productsManagement.
New productsMarketing.
Related Names
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