Cooper, Robert G. (Robert Gravlin), 1943-.

Winning at new products Robert G. Cooper. -- London Kogan Page 1988.

269 p ill. 23 cm.

ISBN:  1850917698

Index: p. 265-269.  -- Bibliography : p. 262. 

1. Creative ability in business.  2. New business enterprises.  3. New productsManagement.  4. New productsMarketing. 

HD69 N4C658 1988