Belz, Andrea.

The McGraw-Hill 36-hour course product development Andrea Belz -- New York McGraw-Hill 2011

xii, 240 p. ill. 23 cm.

ISBN:  9780071743877 (alk. paper)

Includes bibliographical references and index. 

1. Product management.  2. New products. 

HF5415.153 .B45 2011