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Tag
Ind#1
Ind#2
Name
020
/a9780071743877 (alk. paper)
090
0
0
/aHF5415.153/b.B45 2011
100
1
/aBelz, Andrea.
245
1
4
/aThe McGraw-Hill 36-hour course/bproduct development/cAndrea Belz
264
/aNew York/bMcGraw-Hill/c2011
300
/axii, 240 p./bill./c23 cm.
504
/aIncludes bibliographical references and index.
505
0
/aInception -- Strategy -- Marketing -- Value propositions -- Intellectual property -- Funding -- Organization -- Milestones -- Design -- Fabrication, integration, and delivery -- Launch -- Wrap-up.
650
0
/aProduct management.
650
0
/aNew products.